The Cognitive Psychology Behind the movie 21 Jump Street

Based on the 1987 television show, 21 Jump Street follows the journey of Schmidt(Jonah Hill) and Jenko (Channing Tatum), two amateur cops who must redeem themselves and prove worthy of being legitimate police officers. After failing to arrest members of the local gang, the One Percenters, during their work in park patrol, Schmidt and Jenko are assigned to work in the specialized undercover division known as 21 Jump Street, and must pose as high school students in order to infiltrate a drug dealer. This comedy relates in many ways to cognitive psychology, as many aspects of the film exemplify important topics such as the seven sins of memory, types of memories, and problem-solving strategies. Schacter termed the various common failures of†¦show more content†¦If the families who saw this event later saw a news story about a police officer shooting someone, they are more likely to recall Jenko and Schmidt as being the bad guys in the scenario that they witnessed, rather than r emembering that the One Percenters were in the park smoking marijuana. The sin of bias refers to the way which our current beliefs affect the way we recall memories. In the beginning of the movie, Schmidt and Jenko were former high school classmates—Schmidt was your stereotypical chubby nerd, while Jenko was your stereotypical popular, but underachieving jock. The two reunite at the police academy and become best friends and partners. When they get first get assigned to return to a high school undercover, Schmidt becomes very nervous, as his previous high school experience was not a positive one. This creates a bias in how he thinks the mission will go. The last sin is persistence, occurring when memories that should be forgotten cannot be, as they are linked to strong emotional experiences. When in high school, Schmidt asked his crush to prom, but was quickly denied and humiliated in front of the football players. When undercover, he has the opportunity to redeem his prom ex perience and ask his new crush, but is afraid to do so due to the persistent memory of how humiliating his first attempt at asking someone was. Another aspect of cognitive psychology isShow MoreRelatedProduct Placement12588 Words   |  51 Pagesmerchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process of the movie, television program, or content vehicle. 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